I find Internet data, and the reporting that can be created from it, fascinating. Insert airsoft into that formula and you find out some interesting things about this fast growing hobby using web tools that track search activity. Google has a service called Trends which tracks the popularity of search keywords used at their very popular search engine.

This service not only shows search volume over a time period of several years but also reports on regional trends.

If I asked what major US city sees the most airsoft searches what would you say?

Well the answer is Seattle Washington followed closely by San Diego California and Las Angeles.

Here’s the full city break down, notice that the top 3 entries are not US based:

1. Prague, Czech Republic
2. Helsinki, Finland
3. Budapest, Hungary
4. Seattle, WA, USA
5. San Diego, CA, USA
6. Los Angeles, CA, USA
7. St Louis, MO, USA
8. Irvine, CA, USA
9. Atlanta, GA, USA
10. Phoenix, AZ, USA

What’s even more fascinating about airsoft search trends is that English is 8th on the list of most popular languages. Which shows you how popular airsoft is in places like the Philippines and Finland (I laugh just typing that).

The last little nugget of information about airsoft is that the traffic, and maybe this is a symptom of all web traffic (it is), drops off significantly at the end of each calendar year.

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